First of all you have declare 'account_number' as a column name and you data has “account”: “24811″. You should make the same name of the filed names.
To make the program working is to produce JSON data in a little format which corresponds the standard jsonReader (see http://www.trirand.com/jqgridw…..#json_data for details) where the data for every row has NO name prefix and position corresponds to the column position